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April 17, 1954


JAMA. 1954;154(16):1353. doi:10.1001/jama.1954.02940500033015

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In order to achieve its greatest usefulness, any magazine must reach the persons for whom it is written. Today's Health discusses the personal and community health needs of the lay public and how to meet them. It emphasizes the family's need for a family doctor and the community's need to suppress medical fraud and quackery. A plan whereby this magazine can be made available to a larger audience has been developing in the past two years. The essence of the plan is a substantially lowered annual subscription rate to business and industrial firms, schools, hospitals, or any group ordering 10 or more copies to be sent to one address and the same low rate when 25 or more copies are ordered through one agency to be sent to the individual home or office address of employees.

The Timken Roller Bearing Company has the largest order under this plan; 1,056 copies

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