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October 7, 1950

DOCUMENTARY BROADCASTING

JAMA. 1950;144(6):467-468. doi:10.1001/jama.1950.02920060029012
Abstract

The American Medical Association's radio program has gone through many phases, most of them pioneering. As early as 1923, with commercial radio in its infancy, the American Medical Association broadcast health talks over WBBM, Chicago. Later some of these were broadcast over large segments of the Columbia Broadcasting System in the Middle West and Northwest. About the same time the Association pioneered in spot broadcasting with "Health Hints From Hygeia," which were one minute excerpts read by the stage announcer at the 6 o'clock evening station break. In 1933 the Association entered with the National Broadcasting Company on the longest continuous nationwide network health program ever broadcast, a minimum of 26 weeks each year through and including 1949. In 1943 the Association began to distribute electrically recorded programs from which, in the 12 months ended Aug. 31, 1950, more than 11,000 local broadcasts were made in cooperation with state and

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