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Article
February 21, 1948

Building Up a Successful Medical Practice

JAMA. 1948;136(8):589. doi:10.1001/jama.1948.02890250077041

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Abstract

Dr. Guiang's guiding star in writing this book was Dale Carnegie. He says that "every practitioner who does not know how to deal with his patients and his colleagues should master (Mr. Carnegie's) book ('How to Win Friends and Influence People')." He became a convert in the following manner. "Before I knew this way, I had tried several means by which I could be known by the people. I hanged a big signboard in front of my office. I spent some money advertising my name in newspapers, magazines, programs and souvenirs. I attended social gatherings to be seen by people. All of these methods brought me no significant result as that when I looked directly at people, and greeted them with smiles."

As to how to attract patients, he says that when no patients come to him, he visits his relatives or friends. He then says, "If my presence in

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