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March 12, 1955

Public Relations in Medical Practice

JAMA. 1955;157(11):974. doi:10.1001/jama.1955.02950280098037

Written primarily for physicians, this book is a concise and easily read presentation of how to develop a proper attitude toward patients, employees, the general public, and colleagues in the medical profession. It summarizes effectively the best thinking of the past 25 years on medicine and its public relations. In 10 well-organized chapters the author covers such subjects as the personal and financial relationship between doctor and patient; the ethical relationship between a physician and his colleagues; and the physician's connection with the local and state medical societies; the economics of prepaid medical care; and the physician and his hospital. In speaking of the experiences of patients who run the gamut of specialists in seeking a cure for some illusive ailment, Bryan decries the disconnectedness of the service. "It seems... ridiculous and intolerable that there is not some pattern of organization in medicine whereby all the tests and studies which

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