This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables.
This book is a collection of radio scripts used in the broadcasting program of the Oral Hygiene Committee of Greater New York. together with a history of the committee and a listing of its component organizations plus a section of the radio broadcasting of mouth health information. Within the narrow limitations of the subject, the broadcasts have achieved rather remarkable variety and interest in the scripts presented. Many of them, however, fail in the fundamental requirement of radio broadcasting, mainly, the necessity of broadcasting to the listener rather than merely at and for him. Information about the American Dental Association is undoubtedly important and of great interest to dentists, but it tends to leave the lay listener indifferent and disposed to tune out the program. In a number of the scripts the information is largely what the dentist would like the patient to know rather than what the patient would
Broadcasting for Health Education. JAMA. 1948;137(12):1095. doi:10.1001/jama.1948.02890460091039