March 31, 1956


JAMA. 1956;160(13):1171-1172. doi:10.1001/jama.1956.02960480071022

THE DOCTOR LOOKS AT THE CANCER PROGRAM  This article has been prepared by the National Opinion Research Center forThe Journal.The present campaign theme of the American Cancer Society is "Fight Cancer with a Checkup and a Check," and, if the society's efforts are as successful as they would like, doctors all over the United States will face an unprecedented demand on the part of the public for "a complete medical checkup"—with emphasis on cancer.How does the average family physician react to the public education activities of the American Cancer Society and its affiliated local committees? Does he himself really believe in the importance of frequent tests to facilitate early diagnosis of the disease? Does he believe that mass education campaigns have led to a greater and more knowing use of medical facilities? Or does he feel, as some have charged, that the cancer campaigns have been built

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