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Beginning with the issue for Jan. 4, 1941, the first, third and fourth cover pages of The Journal will be printed in two colors, utilizing the two color presses just installed. The change is not a radical one, involving only the use of the extra color in order to develop certain features. The general makeup and style of the cover of The Journal of the American Medical Association have prevailed for more than forty years and constitute such a well established form that any radical change in the nature of display type, streamlining or similar innovations has not been contemplated. In connection with the use of the additional color, the quality of the paper used for the cover has also been improved, and a finer quality of ink will be utilized.
Consideration was given also to the desirability of changes in the arrangement of the material in the reading pages.
CHANGES IN MAKEUP OF THE JOURNAL. JAMA. 1940;115(26):2282. doi:10.1001/jama.1940.02810520044012