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To the Editor:—
A sadly neglected aspect in the battle against socialized medicine is the public image of the physician. He is depicted as greedy for high fees, snobbish about welfare patients, lazy concerning night calls, and not always of the highest integrity. Whoever has such impressions customarily makes an exception of his own doctor. He refers only to "the others" about whom he has heard or read.Systematic public relations work in the past has countered public resentment against unpopular business tycoons by giving attention to what is being read. It may be time to release to mass media writers factual individual accounts of the self-sacrificing works of physicians that are done under a system of private practice, and which would not be likely to occur under socialized medicine.
Vernon S. Socialized Medicine. JAMA. 1962;182(5):594. doi:10.1001/jama.1962.03050440086029