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To the Editor:—
There is a solution to the advertising and to the unnecessary mail that comes to us in great numbers (199:674,1967).Sometime during 1965 I became interested in the problems of medical advertising and samples. I started to check the mail personally and found that most of my samples were unsolicited. The advertising literature consisted of material printed regularly in medical literature, which was frequently brought in by salesmen.I asked several salesmen who visit regularly to stop the mail. Almost all of them explained that their mailings were effected by special outfits, and not by their companies. Taking a name off the list is expensive, and they protest doing it. I hoped that after Jan 1, 1966, the samples would decrease, especially in connection with the new law regarding amphetamines, barbiturates, etc. To my dismay, I found out that since samples did not have to be
Goldenberg E. The Physician's Mail. JAMA. 1967;201(1):64. doi:10.1001/jama.1967.03130010090026