This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables.
PUBLIC INTEREST in medical science and its clinical applications seems to increase yearly, as—apparently— does discussion of the physician's role in informing the laity as a group. Nearly a century ago, The Journal opined editorially: "The physician, whatever he may say or not say [to the public through the news media] in attendance upon a public officer of high rank, is almost certain to be misunderstood. The wiser course then is to keep silence..." (JAMA 1893;21:133). That, of course, is no longer possible, as the recalling of the 1981 wounding of President Reagan and other reports in this MEDICAL NEWS & PERSPECTIVES section make clear. Thus, what physicians are doing today to communicate effectively with the public at large is a fascinating story in itself—a story that this section of Contempo 1987 undertakes, at least in Dart, to tell. —by
Gunby P. Public Information.... JAMA. 1987;258(16):2169–2171. doi:10.1001/jama.1987.03400160015003