This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables.
To the Editor.—
During 12 years of writing for medical journals, I have noted a term used that may be symptomatic of a serious malady. Journal after journal calls itself "the journal." Indeed, the term occurred so often in one that including it seemed to be a sine qua non for getting a piece published. Whether a medical magazine calls itself the Journal, the journal, or THE JOURNAL is unimportant; all of these designations imply the only or the best journal, thus appearing inaccurate or supercilious. To wit my 12-year-old daughter said, "That's conceited!" My chief of medicine added, "I always smiled at the presumption of "the Journal." A small thing you say, but this nonhumble attitude can have serious consequences.For example, a Lost Books of Eden (New York, World Publishing, 1963) scripture states that Israel was attacked and bested because it had become rich and grown insolent in
Douglass JM. The Journal. JAMA. 1980;243(22):2288. doi:10.1001/jama.1980.03300480014012