June 13, 1980

The Journal

Author Affiliations

Kaiser-Permanente Medical Center Los Angeles

JAMA. 1980;243(22):2288. doi:10.1001/jama.1980.03300480014012

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To the Editor.—  During 12 years of writing for medical journals, I have noted a term used that may be symptomatic of a serious malady. Journal after journal calls itself "the journal." Indeed, the term occurred so often in one that including it seemed to be a sine qua non for getting a piece published. Whether a medical magazine calls itself the Journal, the journal, or THE JOURNAL is unimportant; all of these designations imply the only or the best journal, thus appearing inaccurate or supercilious. To wit my 12-year-old daughter said, "That's conceited!" My chief of medicine added, "I always smiled at the presumption of "the Journal." A small thing you say, but this nonhumble attitude can have serious consequences.For example, a Lost Books of Eden (New York, World Publishing, 1963) scripture states that Israel was attacked and bested because it had become rich and grown insolent in