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The review of the first edition of this book (JAMA. 1981;262:1861) emphasized people and their role in the success of any endeavor, pharmeceutical or otherwise. The second edition, with a slightly different title, has the same major focus: people and their role in the many facets, direct and indirect, of drug discovery, development, and marketing. The author quotes Arthur Rock from the Har-
Brophy JJ. Multinational Pharmaceutical Companies: Principles and Practice. JAMA. 1994;271(18):1458-1459. doi:10.1001/jama.1994.03510420096047