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October 21, 1988

What's Wrong With J?

Author Affiliations

Englewood, Colo

Englewood, Colo

JAMA. 1988;260(15):2217. doi:10.1001/jama.1988.03410150065023

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To the Editor.—  I made a discovery the other day while browsing through my 1988 edition of the Physicians' Desk Reference. It is a minor revelation, I'll grant you, and I'm sure that others have noticed it before me. But it's such a curious thing, I couldn't resist calling attention to it.Pharmaceutical companies presumably spend a great deal of creative energy giving their products highly memorable and distinctive names. One would suppose that coming up with a truly unique name would be difficult. Why is it, then, that one may find drug names beginning with any letter of the alphabet except one? What's wrong with J?