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To the Editor. —
This letter is in regard to the advertisement for Trandate in the July 15 issue of JAMA. In my opinion, this is a sexist advertisement. The nude female picture is an eye-catcher, and the directions to "peel" are intriguing. I feel certain that the nude female figure and not a nude male figure or the couple shown on the reverse side of the picture was chosen because it was more eye-catching.
Schmidt RE. Not Just Pecs, Great Pecs: Feisty, Fast-Draw Feminist in Model Muddle. JAMA. 1989;261(2):247–248. doi:10.1001/jama.1989.03420020099031