May 16, 1990

CDC's Hot Line: 'America Responds to AIDS'

JAMA. 1990;263(19):2587-2588. doi:10.1001/jama.1990.03440190043019

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MORE than 1 million people telephoned the CDC's National AIDS [acquired immunodeficiency syndrome] Hotline last year to have a frank talk about AIDS, and this year's caller total may be even higher. Vitally linked with the CDC's "America Responds to AIDS" campaign, the hot line seeks to enhance public understanding of the problem.

The close ties between the two programs are underscored every time an "America Responds to AIDS" public service message receives air time on national television. Call volume increases dramatically, says Carol Humphries, National AIDS Hotline director. And when the national mailing of the "Understanding AIDS" pamphlet was in progress in June 1988, she says, calls surged to more than 200 000 in that 1 month.

The hot line's toll-free numbers are printed or broadcast on all "America Responds to AIDS" materials, and numerous other groups and individuals have also distributed the telephone numbers in creative ways. For