[Skip to Content]
[Skip to Content Landing]
May 16, 1990

Preventing Disease and Promoting Health

JAMA. 1990;263(19):2593-2596. doi:10.1001/jama.1990.03440190049021

This article is only available in the PDF format. Download the PDF to view the article, as well as its associated figures and tables.


"THE VERY HEART of CDC" is what Jeffrey P. Koplan, MD, MPH, director of the Center for Chronic Disease Prevention and Health Promotion, calls his section, which began operation in 1988. "We consider the meat of public health in the 1990s, and for the foreseeable 50 years at least, to be the activities we are responsible for here," he says.

Although such chronic diseases as heart disease, cancer, hypertension, stroke, asthma, diabetes, arthritis, and Alzheimer's disease are the cause of 70% of all deaths in the United States, Koplan says, "they seem boring to people and there's a lack of interest." So while his center tries to drum up excitement about preventing things people would rather not think about, it also promotes behaviors that will make people feel good and be healthy.

The center concerns itself with all major health risks except alcohol and drug addiction and injury prevention. Anticigarette