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October 4, 1995

And Then There Were None: The Demise of National Medical Television

Author Affiliations

New York, NY

JAMA. 1995;274(13):1015. doi:10.1001/jama.1995.03530130021018

To the Editor.  —Dr Lundberg's Editorial1 marked a sad change. Probably a black border on the Editorial would have been too painful, but the events that culminated in the loss of a peer-reviewed national televised medical education program are truly sad. There is no doubt that the insistence on profitability was the common factor responsible for the demise.You will recall that 25 years ago, before the recent flurry of interest in broadcast medical television (Lifetime Medical Television, Medical News Network, and American Medical Television), a number of us had tried to make broadcast medical television succeed (Aims McGuiness at the New York Academy of Medicine, Hilmon Castle in Salt Lake City, Utah, Dale Groom in South Carolina, Donald Brayton at the University of California, Los Angeles, and my series from the University of Pittsburgh). Without exception, we all failed to demonstrate long-term success. However, we learned some things

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