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Books, Journals, Software
November 15, 1995

Data Presentation and Visual Literacy in Medicine and Science

Author Affiliations

University of Arkansas for Medical Sciences Little Rock

JAMA. 1995;274(19):1564. doi:10.1001/jama.1995.03530190078043

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This book has been designated by its authors for "all those who are new to the business of using computer technology in the design and production of scientific information." The first author, now retired, was formerly head of Medical Illustration at the Royal Postgraduate Medical School at the Hammersmith Hospital in London, England. The second author is now visiting lecturer at the University of Reading and freelance consultant, formerly senior research fellow at the Royal College of Art.

Drawing from this background, they present information on computer systems and software basics, ergonomics, and computer security, and move through specific elements of typography and design for various aspects of scientific publishing. They include the uses of type and space to show text structure, of color, and of diagrams and various graphing and charting methods. Different types of presentations are considered in depth, including overheads, posters, and 35-mm slides, as well as

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