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November 27, 1991

Of Mugs and Marketing

Author Affiliations

Ft Worth, Tex

Ft Worth, Tex

JAMA. 1991;266(20):2830. doi:10.1001/jama.1991.03470200042015

To the Editor.  — As Dr Goldstein1 cogently remarked, the editor does have the last word.2Both Dr Goldstein's and Dr Rennie's points are generally well taken. However, a question that neither of them addressed specifically was the invasion of editorial pages by advertising, which took place in the American Medical Association (AMA) journals quite a number of years ago. Surely the editorial staff had at least some opportunity for comment at that time. Has any consideration been given to returning advertising to its proper place, at the beginning and end of the journal?