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—To Drs Johnson and Kirkland, I can confess that my personal editorial preference would be for advertisements to be segregated at the front and back of JAMA, but as must be clear from my editorial, this editor doesn't sell advertisements. To Dr Kirkland, I would add that JAMA has a far lower advertisement ratio than the throwaways—journals that do nothing to further the biomedical enterprise by going to the expense of reviewing, selecting, and publishing research. I am happy to tell Dr Kelly that the AMA intends to start up the Archives of Family Medicine within the next year. (See JAMA. 1991;266:2527; Medical News & Perspectives.)
Rennie D. Of Mugs and Marketing-Reply. JAMA. 1991;266(20):2831. doi:10.1001/jama.1991.03470200042019