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Persuade the Young People
The AAD estimates that about 40 300 new cases of malignant melanoma will occur this year, a 12% increase over last year, and that about 7300 deaths in 1997 will be attributable to this most devastating form of skin cancer. That's why more than 300PHOEBUS APOLLO is far from popular with the American Academy of Dermatology. Icarus, who soared near the blazing star but fell to death when its heat melted his wax wings, seems a mythical Greek more to the liking of AAD members—a reminder of the danger awaiting anyone who ignores the fearsome power of the sun.At its "Sun Safety: Protect Our Future" conference last month in New York, NY, the academy hammered home the message summed up in a squib in Skin Savvy, an 8-page supplement included in USA Today on "Melanoma Monday," May 2."Sunbathing... it's a crime!" warned the
Goldsmith MF. AAD Wants to Convert Sun Worshipers. JAMA. 1997;277(22):1745-1746. doi:10.1001/jama.1997.03540460011004