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To the Editor:
—We are indebted to some of the big drug manufacturing firms for many excellent products, and in this country, where private capital, unaided by government subsidy, must find proper returns, no fair-minded person denies these firms the right of bringing their products to the notice of the medical profession.This they seek to do through the advertising columns of reputable medical journals and by every form of printed circular, extract, reprint or written communication.The individual practitioner can consider at his leisure such new preparations as interest him and seem to bear the stamp of genuine merit. If the product has been reliably made, has been tested pharmacologically, and has received the endorsement of men whose opinions carry weight, the clinician feels justified in using it in his practice. But even then, if he is wise, he will follow the poet's advice and "be not the first
Lull C. Physicians, Proprietary Preparations and the Detail Man. JAMA. 1910;LIV(6):482. doi:10.1001/jama.1910.02550320060010