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Article
June 10, 1911

THE ADVERTISERS' PROTECTIVE ASSOCIATION

JAMA. 1911;LVI(23):1723-1724. doi:10.1001/jama.1911.02560230025015

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Abstract

Probably every newspaper and magazine in the United States has received, within the last week or ten days, a circular letter from an organization calling itself the "Advertisers' Protective Association" or, more briefly, the "A. P. A." No office address is given, but merely a post-office box number in New York City. The secretary of this association is Frederick W. Hooper, who asserts that this organization "is composed of manufacturers of foods, beverages and drugs, representing an investment of $400,000,000.00, whose advertising expenses are annually over $100,000,000.00." The circular letter is addressed "Dear Mr. Editor," and the opening paragraph reads:

"During the past five years, the Bureau of Chemistry of the Department of Agriculture, has made a number of very vicious and uncalled-for assaults on foods, beverages and drugs, greatly to their injury, as well as damaging to the Press which has been carrying the advertising contracts inthese lines

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