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November 23, 1907

Triacol and the Alpers Chemical Company.

JAMA. 1907;XLIX(21):1789-1790. doi:10.1001/jama.1907.02530210061017

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New York City, Nov. 4, 1907.

To the Editor:  —About a year ago The Journal of the American Medical Association criticized the action of the Alpers Chemical Company for advertising its product, Triacol, in a number of magazines, and I was personally held responsible for such action. Neither the Alpers Chemical Company nor myself knew of this criticism until recently, when at the meeting of the American Pharmaceutical Association my attention was called to it. This is the reason for the long delay in correcting some erroneous statements made in The Journal. The advertisements in question were made through a misunderstanding between an advertising agent and an employé of the company who had temporary charge of these matters during the manager's absence in Europe. As soon as the error was detected steps were taken to stop the respective advertisements and they have long ago disappeared from the magazines. While the

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