September 21, 1895

Not in the Chromo Business.

JAMA. 1895;XXV(12):507. doi:10.1001/jama.1895.02430380037014

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Springfield, Ill., Sept. 9,1895.

To the Editor:  —I am in receipt of an offer, from a New York firm of medical publishers, which seems to me a stroke of enterprise that you might emulate. They will send me their journal (a weekly like our own) four months free, together with a copy of a standard medical work, price $5, and will give unlimited credit if I become a subscriber to the aforesaid journal.Now, will you tell me what earthly show ourJournal stands in competition with this kind of push?As one of the stockholders of the Journal of the American Medical Association I feel that I have a right to protest against your old-fogy methods. You are too conservative and dignified. Haven't you got a chromo concealed somewhere about the premises that you might offer for a new subscriber? Or why not give a bicycle and the Journal

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