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Article
June 4, 1904

OBJECTIONABLE MEDICAL ADVERTISEMENTS TO BE EXCLUDED FROM THE MAILS.

JAMA. 1904;XLII(23):1500. doi:10.1001/jama.1904.02490680040016

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Abstract

In another column will be found a note in regard to the proposed movement of the Postoffice Department for the exclusion of objectionable matter from the mails. This means the exclusion of obscene advertisements and all advertisements which misrepresent, or which defraud and deceive the reader. If this is carried out it will be a long step in advance toward purifying current American newspaper advertising literature. The law, which we quote, certainly warrants this action of the postoffice authorities. It is said, moreover, that the movement has the endorsement of the American Newspaper Publishers' Association, and it goes without saying that moralists as well as medical men and other scientists will endorse it most thoroughly. Some opposition may be looked for from certain quarters, but no reasonable objection can be raised against the proposition. This action of the postoffice authorities will also generalize the law which already exists in one

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