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Article
July 4, 1896

THE MEDICAL JOURNAL AND THE "READING NOTICE."

JAMA. 1896;XXVII(1):47. doi:10.1001/jama.1896.02430790053006

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Abstract

The manager of a medical journal has his troubles quite apart from those of securing leader writers. One of the most annoying and at the same time one of the most unnecessary, is the unceasing demand from those who should know better, that the reading columns of his journal shall frequently present articles descriptive and sometimes eulogistic of some pill, powder or potion. The article thus presented as a "reading notice" is usually written by some impecunious or unknown M.D., who, for a consideration or gratuitously, has furnished our advertiser with this wedge to force the journal.

The thin edge is inserted when the article is written as a scientific one. There is a phase in this matter that is not quite understood. If Editor Jones or Editor Smith shall, as many do, decline to publish the material, then the advertiser may make it a personal matter and withdraw the

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