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July 16, 1904


JAMA. 1904;XLIII(3):204-205. doi:10.1001/jama.1904.02500030044014

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Printers' Ink is a journal for advertisers and represents their interests. In a recent number it discusses the fight being made by the Postoffice Department against certain forms of medical advertising. It says that newspapers printing advertisements that are objectionable in the opinion of the Postoffice Department will be ordered to discontinue them or lose their mailing privileges; that this action is held by some to be the beginning of the end for patent medicines. This, however, is considered to be extremely unlikely. A New York advertiser of a proprietary remedy gives Printers' Ink some views on the proprietary medicine business that ought to be of especial interest to physicians who prescribe proprietary remedies. We quote:

"This is not the first agitation against patent medicines. Just now the papers are printing editorials and articles calculated to hurt sales. The recent article in the Ladies' Home Journal particularly, calling attention to

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