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The physician who is looking for dishonest ways of making a living, like the one who is seeking a gold brick, only finds it necessary to glance through his mail to obtain what he covets. In an instance before us, both types are appealed to. The Converse Chemical Company of St. Louis, in a form letter, after calling attention to the fact that "our complete and exact formula is printed on every bottle," goes on to make the following proposition: "If you... will agree to use our preparations where indicated. we will sell you some stock at a price that will be attractive." On further inquiry we find that the company is even more liberal than its letter indicates, for in a later epistle— printed this time—they propose to give the stock away. "For every bottle of either one of our preparations you purchase for $1.00 per bottle delivered to
THE TRADING-STAMP SYSTEM IN MEDICINE.. JAMA. 1907;XLVIII(2):144. doi:10.1001/jama.1907.02520280056008