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Since medicine and surgery became established upon a scientific foundation certain distinctions have served to indicate to the general public the line of separation from charlatanry. To make such distinction the methods of advertising in the public prints common to quacks and nostrum venders have been interdicted on the part of the regular medical profession. In fact this is the chief criterion by which the public has learned to distinguish between scientific physicians and pretenders. Modern ingenuity in advertising as utilized by irregular practitioners and proprietors of patent medicines has so closely simulated ordinary reports of medical and surgical cases that the lay reader is often misled. This confusion is increased when regular physicians adopt the methods of charlatans to report so-called remarkable cases in the daily papers.
This vicious practice has been so frequently condemned by the medical press and by medical societies that it would seem useless to
SURGICAL OPERATIONS IN THE DAILY PAPERS.. JAMA. 1897;XXVIII(21):997–998. doi:10.1001/jama.1897.02440210039009