June 15, 1907


JAMA. 1907;XLVIII(24):2034. doi:10.1001/jama.1907.02520500040008

In a recent number of The Journal1 we abstracted the California State Journal of Medicine's exposure of the "Viavi treatment." Our enterprising western contemporary, at the time of publishing this article, sent marked copies of it to every San Francisco newspaper. Two papers—the Call, a daily, and the Star, a weekly—made some reference to it. Large advertisements immediately appeared in all the San Francisco newspapers extolling the "Viavi treatment." The newspapers themselves became aphonic on the subject of Viavi—except that the Call, apparently repentant for its modified outburst of free speech, published a complimentary write-up of the fraud and its promoters. As Viavi has not advertised in the press for years, the conclusion is overwhelmingly forced on us that the San Francisco papers have sold their birthright of freedom of speech for a paltry mess of advertising pottage.

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