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November 8, 1890

" Limited Practice " and the Code of Ethics.

JAMA. 1890;XV(19):698-699. doi:10.1001/jama.1890.02410450034012

To the Editor:  —The leading editorial in the Peoria Medical Monthly for September, 1890, commences with the following paragraph: "We believe the Code of Ethics of the American Medical Association permits of advertising to the extent of an announcement, 'Practice limited to diseases —,' following the name of the advertiser." And throughout the article the writer assumes that the Code of Ethics actually gives permission to advertise "practice limited" to this or that specialty, whereas, there is not a word in the Code of Ethics relating to specialties or to "practice limited," as I have had occasion to explain many times. The only clause in the Code refering to advertising is in the following words:It is derogatory to the dignity of the profession to resort to public advertisements or private cards or handbills, inviting the attention of individuals affected with particular diseases;—publicly offering advice and medicine to the poor

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