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July 20, 1901


JAMA. 1901;XXXVII(3):205. doi:10.1001/jama.1901.02470290051017

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A newspaper in an Eastern city changed hands about July 1, and the new proprietor, who has a large practical experience in legitimate journalism, at once formulated a set of rules for the conduct of the paper under its changed management. Among the rules were the following suggestive prohibitions: "No medical advertisements"; no advertisements that a self-respecting man would not read to his family; no advertisements of immoral books, of fortune tellers, of secret diseases, of guaranteed cures, of clairvoyants, of palmists, of massage; no advertisements of offers of large salaries, of guaranteed dividends, of offers of something for nothing; no pessimism; no prize-fighting details; no personal journalism; no private scandal. Here is a program that involves the removal of most of the objectionable features in so-called modern journalism. If its details could be conscientiously carried out for newspapers, medical men would find less objection than at present to the

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