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On February 26, last, the following letter was handed to the advertising manager by the editor of The Journal, and a copy sent to all advertisers. It explains itself, and also the leading editorial in this issue.
—At its meeting held Feb. 16, 1900, the Board of Trustees of the American Medical Association adopted a resolution to the effect that the rule adopted by the American Medical Association at Baltimore in 1895, in regard to printing the formulæ of proprietary medicines advertised in The Journal, shall be hereafter strictly enforced. This makes it necessary that each insertion of an advertisement of a proprietary medicine must be accompanied with a statement showing the active ingredients it contains, and the amount of each ingredient to a given dose.The Board also adopted a resolution to the effect that no proprietary medicine advertised directly to the laity shall be admitted to
THE JOURNAL AND ITS ADVERTISING POLICY.. JAMA. 1900;XXXIV(13):821. doi:10.1001/jama.1900.02460130053013