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The new art movement, commonly known as "Pop" art, tries to slough off the highly abstract trends prevalent in the last two decades and get back into the real concrete world. Pop art deals with common ordinary things that occur in our mechanized civilization with its power of mass reproduction. Of interest are such objects as the newspaper cartoon, the billboard and poster, the can of soup and the hot dog, the electrical or mechanical appliance. How much esthetic value can the artist perceive therein? How much can he communicate to the observer? For the casual spectator the first reaction to much of Pop art may be abhorrence, but closer and more attentive observation, a willingness to meet the artist part way, can induce varying degrees of acceptance in the observer and even, for some examples, a positive liking.
In an unusual book an artistically-minded freelance writer experienced in art,
King LS. Pop Art. JAMA. 1965;193(9):748. doi:10.1001/jama.1965.03090090054035