April 4, 1966


Author Affiliations

From the Medical Communications Department, Smith Kline & French Laboratories

JAMA. 1966;196(1):70-71. doi:10.1001/jama.1966.03100140124033

Here at last is our 1966 Catalogue—truly the biggest and best Spring collection of vogue words for scientists that Solecisms, Unlimited, has ever presented. Order now while these words are still in fashion! Have a full supply on hand for your next staff meeting, or next scientific report. Thousands of Satisfied Users of our Pompous Prose are to be found everywhere—in every hospital, office, laboratory, university, pharmaceutical company, and medical school in the land.

To put together this chic collection of Vogue Words, our buyers have searched the country high and low—in the memos of government planners, in the papers of social scientists, in the speeches of politicians. Now, at last, items from the collection are available to all scientists; special discounts by the dozen and the gross.

(An abbreviated edition of this catalogue first appeared in the SK&F PSYCHIATRIC REPORTER, May-June, 1965.)

Bizarre—  at its best when misapplied to

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