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Article
July 18, 1966

Meeting the Challenge

JAMA. 1966;197(3):200-202. doi:10.1001/jama.1966.03110030094032
Abstract

In this, my first report to you as president of this distinguished association, I want to address myself to the future, with only such reference to yesterday as might be necessary to make a point regarding tomorrow. As a fortune-teller on television said not long ago, we must be interested in the future because that's where we're going to spend the rest of our lives.

Twenty-four hours from now, Medicare will be a fact. And if there is one thing the medical profession and all of the health industry needs to do, it is to face facts.

We are entering a period unlike any we have known before. We are facing changes in our way of life that might be called evolutionary, but they represent an evolution that is taking place at a rate unheard of before. There will be actions and reactions—by the federal government, by the public, and

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