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To the Editor:—
Apropos of your commendable interest in the prevention of automobile casualties I think you would be interested in the ideas of a psychiatrist friend of mine about the matter.He is of the opinion that emotional reactions, particularly in the younger driver, are responsible for a lot of motor accidents. I agree with him. He is also of the opinion that the emotional reaction, particularly of the younger driver, might be adversely affected and seriously so by knowing that he was driving a car named "Fury" or "Wildcat" or "Tiger" or some similar name. I am also of that opinion. This is probably not a serious matter but it seems to me that the companies are endeavoring to instill in the mind of the owner of the car that he has something capable of furious activity.
Arnold HL. The Wildcat and the Fury And a Tiger at the Wheel. JAMA. 1966;197(13):1108. doi:10.1001/jama.1966.03110130108037