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October 12, 1963

The Title of Doctor

JAMA. 1963;186(2):166. doi:10.1001/jama.1963.03710020086028

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To the Editor:  —Name calling has never achieved the status of a social grace. Yet, I am prepared to defend the art as long as it serves a useful purpose. That purpose, as I see it, is to define accurately the outstanding attributes of the object or person called.Recently, I indulged in some name calling on my own part. I called, and suggested that others call, medical technical writers by the name of Medical Technographers. The word technography is an established word listed in any unabridged dictionary. It is accurate and dignified. I have suggested this name for medical writers in recognition of their ability in the technography of the medical writing art. I believe they are entitled to the fairness of a title and this gives them one.Speaking of titles, I am distressed, as I am sure many others are, by the indefinite area of professional competence

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