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Editorial
January 6,1999

JAMA's New LookA New Year's Gift to Readers

Author Affiliations

Author Affiliations: Ms Flanagin is Associate Senior Editor, Mr Murphy is Publisher, and Dr Lundberg is Editor of JAMA.

JAMA. 1999;281(1):85. doi:10.1001/jama.281.1.85

Design is not, or should not be, mere decoration and abstraction, but part of the business of communication.1

Readers of this issue will note JAMA's new look. This redesign follows an analysis of independent research indicating that readers want THE JOURNAL to be more reader friendly and have more and better graphics. We offer this new design to meet those desires and to improve communication between authors and editors and readers, while maintaining THE JOURNAL's 115-year-old reputation for publishing medical information that is authoritative, credible, and uniquely JAMA.

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