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Research Letter
February 2016

Seasonal and Geographic Patterns in Tanning Using Real-Time Data From Google Trends

Author Affiliations
  • 1Department of Dermatology and Skin Science, University of British Columbia, and Photomedicine Institute, Vancouver Coastal Health, Vancouver, Canada

Copyright 2016 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.

JAMA Dermatol. 2016;152(2):215-217. doi:10.1001/jamadermatol.2015.3008

The incidence of skin cancer is increasing, partly due to the usage of tanning beds.13 Few studies have considered the temporal pattern of tanning, with most of the previous studies using cross-sectional data from surveys that are prone to bias of memory recall by individual participants. Herein, we demonstrate a novel methodology and use Internet search data to elucidate seasonality and peak interest times in tanning practices.

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