To the Editor I read with great interest the article by Bloom et al1 on the use of Google Trends to assess the US population’s interest in skin cancer. The authors should be commended for presenting this novel methodology as an approach to assessing patient interest in skin cancer, and for examining the putative relationship between the search volume index (SVI) and melanoma outcomes.
Kantor J. Association of Google Search Volume Index Peaks for Skin Cancer With Skin Cancer Awareness Month. JAMA Dermatol. 2016;152(1):113. doi:10.1001/jamadermatol.2015.3814