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Comment & Response
January 2016

Association of Google Search Volume Index Peaks for Skin Cancer With Skin Cancer Awareness Month—Reply

Author Affiliations
  • 1Department of Dermatology, University of California Irvine Health Center, Irvine
  • 2Department of Dermatology & Cutaneous Surgery, University of Miami Miller School of Medicine, Miami, Florida
JAMA Dermatol. 2016;152(1):113-114. doi:10.1001/jamadermatol.2015.3815

In Reply We thank Dr Kantor for his interest in our study.1 While we believe the American Academy of Dermatology’s May skin cancer awareness initiative is vital in improving outreach, its effect on population interest is less clear. Although the awareness initiative may provide a slight increase in Search Volume Index (SVI) at peak times, it is not clear it primarily drives searches.

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