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September 2010

Rin Tin Skin

Author Affiliations

Author Affiliation: Dr Bernhardt is in private practice in Fort Lauderdale, Florida.


Copyright 2010 American Medical Association. All Rights Reserved. Applicable FARS/DFARS Restrictions Apply to Government Use.2010

Arch Dermatol. 2010;146(9):1013. doi:10.1001/archdermatol.2010.208

How could I NOT do this creature (Figure)? First and foremost, I am a dermatologist and in my field appearances are everything! Second, I am the son of a packaging designer, so I was raised to pay attention not just to the contents but to the container as well. Finally, the antiquarian in me loves these archaic little tins that were made for various skin creams, ointments, and powders. I like the fact that they are metal and not plastic; I like the graphics (that's my Mom's side—she was a graphic artist); and I particularly like the claims of which each product boasted (that's my own humility showing). I call this creature Rin Tin Skin, and I think it proves the old adage, “It's all in the packaging.”

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