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Article
April 1972

New Format For the Archives

Author Affiliations

Chicago; Rochester, Minn

Arch Dermatol. 1972;105(4):533. doi:10.1001/archderm.1972.01620070005001

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Abstract

THE enlarged format of the Archives was the result of several necessities. The change has followed in sequence identical changes made with four other of the AMA's ten specialty journals in internal medicine, surgery, psychiatry, and pediatrics. Of the two dominant features behind the change, one was the need for greater economy in printing costs; the other was the loss of income suffered by the nonprofit association publishers with respect to advertising income. No longer can income from one journal be spread to cover losses from other publications within the AMA family.

The necessity of revising the format to comply with lowered income, and also with increased advertising competition, was predictably certain to provoke dissatisfaction among many subscribers. The larger size means that those accustomed to bind the Archives now need taller bookshelves! Probably this is the least of worries, which time will soften. The interspersed advertising, dictated entirely by

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