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Research Letter
January 12, 2017

Analysis of the Trend Toward Fuller Lips Among Fashion Models

Author Affiliations
  • 1Department of Otolaryngology–Head and Neck Surgery, University of California, Irvine, Orange
  • 2School of Pharmacy, University of California, San Francisco
  • 3School of Allied Health Professions, Physical Therapy Department, Loma Linda University, Loma Linda, California
JAMA Facial Plast Surg. Published online January 12, 2017. doi:10.1001/jamafacial.2016.1758

A preference for fuller lips is a relatively recent, multifactorial aesthetic driven by changing demographics of both consumers and beauty archetypes (eg, fashion models and celebrities), the relatively low cost and safe use of numerous injectable filler agents, and the dicta of the fashion industry.13 The arbiters of taste mold opinions through multiple media platforms, although print has been the most constant and pervasive for more than a century. Thus, studying magazine photographs provides a means to analyze trends for a lengthy period. In the present study, we analyzed 50 years of fashion model photographs in Vogue magazine to identify if the “desirable” features of the lip have trended toward a fuller aesthetic.

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