Correspondence: Dr McCollough, McCollough Plastic Surgery Clinic, 101 E 15th Ave, Gulf Shores, AL 36542 (firstname.lastname@example.org).
In recent years, the field of facial plastic surgery has experienced an ever-increasing shift toward more nonsurgical techniques, products, and devices, many of which yield results that are short-lived or less than optimal. Although some surgeons might debate the point, the bulk of many nonsurgical procedures could just as aptly be performed by nonsurgeons. The incorporation of nonsurgical, minimally invasive, and (oftentimes) minimally effective techniques into the plastic surgeon's armamentarium seems to be a response to a number of factors:
McCollough EG. Minimally Invasive—Minimally EffectiveThe Paradigm Shift Toward Mediocrity in Facial Plastic Surgery. Arch Facial Plast Surg. 2007;9(4):293-294. doi:10.1001/archfaci.9.4.293