I read with interest the comments made in a recent issue concerning pharmaceutical sales.1 Undue pressure masked as marketing is inappropriate, but physicians must make decisions concerning new agents based on information given to them by pharmaceutical companies, since the initial studies of new agents are sponsored and paid for by the pharmaceutical companies. When pharmaceutical representatives come into my office with their information, studies, and samples, I am aware that they are sponsored by their company. This is akin to watching a commercial for the product.
Baxter JD. Are We Providers or Physicians?. Arch Intern Med. 2009;169(18):1718-1725. doi:10.1001/archinternmed.2009.349