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Comment & Response
March 2014

Privacy Protection During Internet Search for Health-Related Information—Reply

Author Affiliations
  • 1USC Sol Price School of Public Policy, Schaeffer Center for Health Policy and Economics, Los Angeles, California
  • 2Department of Community & Family Medicine, Duke University School of Medicine
  • 3Duke Fuqua School of Business, Health Sector Management Area
JAMA Intern Med. 2014;174(3):477. doi:10.1001/jamainternmed.2013.13513

In Reply Burklow and colleagues discuss third-party elements and their use on government health information websites.1

Third-party elements include not only tracking elements, but also nontracking elements that serve advertising, provide site traffic analytics to the owner, or deliver page functionality. Thus, “third-party elements” are not synonymous with “tracking elements.”

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