Prurient interest in the lives of prominent persons flourished long before the electronic age. However, intimate details about the lives of celebrities now go viral in an explosive e-minute.
The implicit challenge posed by the article by Ayers et al1 in this issue of JAMA Internal Medicine, about Charlie Sheen’s announcement that he is human immunodeficiency virus–positive, is how to take advantage of such moments to educate the public about health issues. This news not only caused people to read news articles about Sheen but also prompted them to perform Internet searches concerning human immunodeficiency virus testing and symptoms.
Katz MH. Adapting Health Education for the Internet Age. JAMA Intern Med. 2016;176(4):554-555. doi:10.1001/jamainternmed.2016.0007